Trend or not, many beauty enthusiasts are ditching the chemicals and shifting towards an environmentally conscious hair care routine. In 2013, pharmaceutical entrepreneurs France-Aimée and Sandro Gaïl saw the gap in the cosmetics market and decided to create an authentic product for European, Mixed and Afro-Caribbean hair for both men and women.
At their launch, which took place at the very much on trend Duck & Dry hair salon on King’s Road, France-Aimée and Sandro explained that at the centre of their new hair cosmetics line are five treatments: Moisturising, Nourishing, Color-assist, Restructuring and Carefully. The whole range is water based and contains no dyes, preservatives or other damaging chemicals, which makes the product completely organic and hypoallergenic.
Co-Founder France-Aimée suggests adding your own fragrances to the treatment, her favourite being any vanilla based scent.
The Devance Cosmétiques range is available exclusively for hair salons and professionals who want to supply their clients with hypoallergenic, safe and high end hair care products.
You can follow Devance Cosmétiques’s journey and updates on Instagram @devancecosmetiques.